The Nigerian government is set to collaborate with Bloomberg, a global media company, to rebrand the country’s international image and attract foreign investments essential for economic growth. This partnership, as announced by the Ministry of Finance Incorporated (MOFI), will involve a two-year initiative aimed at showcasing Nigeria’s economic potential and attracting foreign investment.
During a meeting with the Minister of Finance, Wale Edun, Bloomberg’s global director, Nicole Keefe, reaffirmed the company’s dedication to changing Nigeria’s narrative and highlighting its achievements and opportunities to the global audience. The partnership will focus on promoting key government projects like the Real Estate Investment Fund and gas pipeline initiatives to boost investment in critical sectors.
With Nigeria’s GDP dropping from the largest in Africa to the fourth position, valued at nearly $200 billion according to the International Monetary Fund (IMF), the country is keen on attracting investors and instilling confidence in its economy. The Bloomberg partnership aims to demonstrate the Nigerian government’s commitment to attracting potential investors and showcasing the benefits of investing in the country.
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