Metro Homes thrives despite economic challenges by leveraging brand integrity



Adekunle Abdul, the managing director of Metro & Castle, attributes the firm’s survival in today’s challenging economic climate to brand integrity and trusted referrals. Despite economic hurdles that have hindered business expansion, Abdul emphasized the importance of maintaining brand reputation and delivering on promises to customers.

In a recent interview with journalists at the company’s realtors’ hangout in Lagos, Abdul highlighted the significance of trust and reliability in the real estate industry. He mentioned that people seek safe investments during uncertain times and value working with a company that can deliver on its commitments.

Addressing the impact of the economic downturn, Abdul mentioned that the firm is adopting a cautious approach to avoid overexposure. He also discussed a new strategy to mitigate the effects of rising prices in the real estate market.

Furthermore, Abdul called upon the government to prioritize the real estate sector, emphasizing its potential to stimulate economic growth, create jobs, and generate revenue for development. He also emphasized the importance of facilitating mortgage financing to support construction activities and sustain industries.

The CEO also highlighted the company’s commitment to corporate social responsibility, mentioning the completion of a training hub for aspiring real estate professionals. The training program, offered free of charge, aims to educate and empower youth in the community interested in pursuing a career in real estate.



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