Digital Content Manager.

Job Title: Digital Content Manager

Location: Lagos (Hybrid)

Employment Type: Full-Time

About the Role

We’re looking for a Digital Content Manager to lead and scale our content engine. This role sits at the intersection of strategy and execution, owning everything from content direction and planning to production oversight and publishing.

You’ll ensure every piece of content is on-brand, high-quality, and impactful, while leading a team in a fast-paced, culture-driven environment.

Key Responsibilities

1. Content Strategy

• Develop and lead content strategy across cities and platforms
• Own weekly and monthly content calendars aligned with brand goals
• Translate business objectives into clear, executable content plans
• Identify trends, opportunities, and content gaps proactively
• Ensure alignment across editorial, organic, and client content

2. Publishing & Brand Alignment

• Oversee publishing across all platforms with zero-error execution
• Review and approve all content (captions, visuals, formatting, tags)
• Maintain consistency in tone, voice, and brand identity
• Flag and escalate sensitive or high-risk content

3. Content Production

• Manage end-to-end content production (brief → final delivery)
• Coordinate creators, videographers, editors, and freelancers
• Track timelines and ensure deadlines are met without compromising quality
• Maintain organized asset storage and accessibility
• Identify opportunities for content repurposing

4. Team Leadership & Workflow

• Lead and manage the Social Media team and external contributors
• Set expectations, review outputs, and provide structured feedback
• Optimize workflows and ensure efficient execution
• Identify and address performance or skill gaps
• Communicate effectively with leadership

5. Performance & Optimization

• Monitor and analyze content performance across platforms
• Conduct regular audits on quality and consistency
• Provide actionable insights and recommendations
• Stay updated on trends, formats, and platform changes
• Continuously improve content processes and output

Requirements

• 3–5 years experience in digital content, social media, or related field
• Proven track record managing content strategy across platforms
• Strong editorial judgment and attention to detail
• Experience leading teams and managing freelancers
• Ability to manage multiple projects in a fast-paced environment
• Strong understanding of social media platforms and audience behavior
• Excellent communication and stakeholder management skills
• Deep understanding of Lagos culture and lifestyle scene