Digital Marketing Manager

Job Title: Digital Marketing Manager

Job Type: Full-time Contract (6 months), with opportunity for permanent role

Location: Lagos (Hybrid)

Salary: ₦550,000/month

Responsibilities

• Plan, launch, and manage digital campaigns across Meta, Google, X (Twitter), and LinkedIn

• Create and test landing pages, lead magnets, and opt-in flows

• Monitor and optimize CAC, CTR, ROAS, and other funnel metrics

• Manage weekly newsletters and marketing automation flows

• Develop onboarding, upsell, and re-engagement sequences

• Segment lists and run A/B tests to improve email performance

• Deliver weekly and monthly reports on subscriber growth, email performance,campaign ROI, and engagement

• Use insights to guide continuous campaign improvement

• Work with editorial and design to amplify issue launches, podcast rollouts, and social storytelling

• Partner with sales and comms to support branded content campaigns and partnerships

Requirements

• 5+ years of hands-on experience in digital marketing, ideally within media, tech, or a fast-paced digital company

• Comfortable managing and optimizing paid campaigns across Meta, Google, and other platforms

• Skilled at email marketing and marketing automation (e.g. Mailchimp or similar)

• Understand the fundamentals of growth loops, conversion funnels, and audience engagement

• Creative and analytical—you care about design and storytelling as much as performance

• Experience growing newsletter audiences or converting readers into paying subscribers